Section Styles full-width
PRIVACY POLICY
Privacy Policy
WILD/FIRE
Last updated: 19 October 2026
At WILD/FIRE, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, store and protect your information when you visit our website, dine with us, make a reservation, place an order or communicate with us.
We handle personal data in accordance with Singapore's Personal Data Protection Act 2012 (PDPA) and other applicable laws.
1. Information We Collect
Depending on your interactions with us, we may collect:
Your name, email address and telephone number.
Reservation details, including dates, times, party sizes and special requests.
Order details, transaction information and dining preferences.
Your birthday or other information voluntarily provided for customer programmes.
Communications, feedback and enquiries submitted to us.
Website usage information, where collected through cookies or analytics technologies.
Your marketing preferences and relevant consent records.
We collect personal data directly from you or through service providers and platforms that facilitate your interactions with WILD/FIRE.
2. How We Use Your Information
We may collect, use and disclose personal data for the following purposes:
Processing and managing reservations and orders.
Communicating booking confirmations, reminders and operational updates.
Responding to enquiries, feedback and customer service requests.
Managing customer relationships and improving our food, service and dining experience.
Administering promotions, events and customer programmes.
Sending marketing communications where permitted by applicable law.
Maintaining the security and functionality of our website and services.
Complying with legal and regulatory obligations.
We will obtain consent where required and will not use your personal data for unrelated purposes without an appropriate legal basis.
3. Reservations and Online Ordering
When you make a reservation or place an order through a third-party platform, your information may be collected and processed by that provider and shared with WILD/FIRE to facilitate your booking, order or related customer service.
These providers may have their own privacy policies governing their collection and processing of personal data.
4. Marketing Communications
Where you have provided consent, or where otherwise permitted by applicable law, WILD/FIRE may contact you with information about new menu items, special offers, events and promotions through email, SMS, WhatsApp or other relevant communication channels.
You may opt out of marketing communications at any time by using an available unsubscribe option or contacting us at hello@wearewildfire.asia.
Withdrawal of marketing consent will not affect communications necessary to manage existing reservations, orders or customer enquiries.
We respect applicable consent and Do Not Call requirements under Singapore law.
5. Disclosure to Third Parties
We may disclose personal data to trusted service providers where reasonably necessary to operate our business, including providers of:
Reservation and online ordering systems.
Payment processing services.
Website hosting and technical support.
Customer communications and marketing systems.
Analytics and other business support services.
We may also disclose information where required or permitted by law.
We do not sell customer personal data to third parties.
6. Cookies and Website Analytics
Our website may use cookies and similar technologies to support website functionality, understand visitor activity and improve the browsing experience.
Where applicable, you can manage cookies through your browser settings or any cookie preferences made available on our website.
Certain cookies may be necessary for the website to function properly.
7. Protection and Retention of Personal Data
We take reasonable administrative, technical and organisational measures to protect personal data against unauthorised access, collection, use, disclosure, copying, modification, disposal or similar risks.
We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, or where retention is required or permitted by law.
When personal data is no longer required for legal or business purposes, we will cease retaining it or remove the means by which it can be associated with identifiable individuals.
8. Transfer of Personal Data Outside Singapore
Some service providers may process or store personal data outside Singapore.
Where personal data is transferred overseas, we will take appropriate steps to ensure that the transfer complies with applicable data protection requirements, including ensuring a standard of protection comparable to that required under the PDPA.
9. Access, Correction and Withdrawal of Consent
Subject to applicable law, you may request access to or correction of your personal data held by WILD/FIRE.
You may also withdraw consent previously provided for the collection, use or disclosure of your personal data by giving reasonable notice.
Withdrawal of consent may affect our ability to provide certain services where the relevant information is necessary for those services.
To submit a request, please contact us using the details below. We may need to verify your identity before processing certain requests.
10. Third-Party Websites
Our website may contain links to external websites and services. WILD/FIRE is not responsible for the privacy practices of third-party websites, and we encourage you to review their privacy policies.
11. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our operations, services or applicable legal requirements.
The latest version will be published on our website with its effective date.
12. Contact Us
For privacy-related enquiries, requests or concerns, please contact:
WILD/FIRE
UE Square, Singapore
Email: hello@wearewildfire.asia
Attention: Data Protection Officer
This Privacy Policy should be read together with any additional notices provided when personal data is collected.
Ordering Links
https://food.grab.com/sg/en/restaurant/wild-fire-mohamed-sultan-ue-square-delivery/4-C3VXSCD2VRM3A6